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Research papers

Psychological VS geographical space in multi-country marketing strategies

The recent events in Eastern Europe draw a renewed attention to the impact of the environmental and cultural factors in marketing and management. Our marketing and organisational thinking are still dominated by the "country approach" while important...

Catalogue: Conference 1991: International Marketing Research
Author: Jacques E. Andriessens
June 15, 1991
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Citation

Andriessens, J. E. (1991a, June 15). Psychological VS geographical space in multi-country marketing strategies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/psychological-vs-geographical-space-in-multi-country-marketing-strategies


Research papers

New developments in the European market

Economic integration is a worldwide phenomenon produced by the development of transport and communication technology. Economic interdependency of countries and continents has never been greater than today. Economic integration in Europe has been...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92
Author: Jacques E. Andriessens
June 15, 1990
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Citation

Andriessens, J. E. (1990a, June 15). New developments in the European market. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-developments-in-the-european-market


Research papers

The challenge of globalization to marketing research

Economic integration is a worldwide phenomenon but is a sequel to profound technological changes. The present international integration repeats what happened when local markets began to take regional/national dimensions. We are now on the way to...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Author: Jacques E. Andriessens
June 26, 1988
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Citation

Andriessens, J. E. (1988a, June 26). The challenge of globalization to marketing research . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-challenge-of-globalization-to-marketing-research-


Research papers

Closing of the conference

The objective of this Conference was to address the issue of corporate planning and its relationship to research and to provide a platform for an exchange of views between U.S., Japanese and European delegates. This objective has been largely met.

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: Jacques E. Andriessens
June 15, 1983
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Citation

Andriessens, J. E. (1983a, June 15). Closing of the conference. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/closing-of-the-conference


Research papers

Introduction to the conference

The purpose of the author is to try to explain, to challenge and to provide a framework for this Conference.

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: Jacques E. Andriessens
June 15, 1983
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Citation

Andriessens, J. E. (1983a, June 15). Introduction to the conference. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/introduction-to-the-conference


Research papers

Introduction

The objective of this seminar is to bring together marketing people, marketing researchers, promotions people, and people from the trade, and to try to establish a conceptual framework by an exchange of their different points of view.

Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions
Author: Jacques E. Andriessens
June 15, 1976
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Citation

Andriessens, J. E. (1976a, June 15). Introduction. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/introduction-1504


Research papers

Comments on the first session

Comment to the papers presented in the first session of the ESOMAR Seminar: "From market research to advertising strategy and vice-versa".

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Author: Jacques E. Andriessens
June 15, 1973
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Citation

Andriessens, J. E. (1973a, June 15). Comments on the first session. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/comments-on-the-first-session


Research papers

Comments on mr. T. C. Lockwood's paper

I would like to comment on Mr. Lockwood's paper. I appreciate his attempt to base his paper upon published empirical evidence. It is not our purpose here to go through a detailed analysis of every statement made by Mr. Lockwood but I would like to...

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
Author: Jacques E. Andriessens
June 15, 1967
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Citation

Andriessens, J. E. (1967a, June 15). Comments on mr. T. C. Lockwood's paper. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/comments-on-mr-t-c-lockwood-s-paper


Research papers

Conclusion

I think that this seminar has provided just that, a stimulus for further thinking and research, I think that many of us, if they have not learned a lot, certainly have been awakened, to a number of aspects of the question which preoccupied us all...

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
Author: Jacques E. Andriessens
June 15, 1967
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Citation

Andriessens, J. E. (1967a, June 15). Conclusion. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/conclusion